About us

The story behind Aruha Atelier

The makers behind Aruha Atelier

Aruha Atelier was born from a conviction that art on your wall should carry the weight of real human effort. Not printed. Not machine-made. Embroidered, stitch by stitch, by artisans whose hands have been trained over lifetimes.

We make hand-embroidered viscose silk tapestries — thread-painted in the aari and crewel traditions, with bold cubist, folk-modernist, and botanical motifs. Picasso-inspired faces in fractured planes of colour. Frida-esque figures wearing blooms. Abstract musical instruments dissolving into pure form. Each piece takes weeks. Each is one of a kind.

We work with embroiderers across India — artisans who have inherited these skills through family traditions spanning generations. Our role is to design, collaborate, and bring their extraordinary work to homes that will give it the wall space it deserves.

The range is narrow by choice. Depth matters more to us than breadth. We'd rather make a few things extraordinarily well than many things quickly.

What we believe

Our craft values

Viscose silk

Every tapestry is worked on viscose silk — the thread catches light differently at every angle, giving the surface a depth no print can match.

Hand embroidery, stitch by stitch

We use aari and crewel-style techniques. No machines. Each stitch is placed by a human hand. A single tapestry can take weeks to complete.

One of a kind

Each piece is unique. Slight variations in stitch direction, thread tension, and colour are not imperfections — they are evidence of human hands at work.

Bold, gallery-worthy motifs

Cubist faces, folk-modernist figures, botanical vines, musical abstractions. Art that deserves a wall of its own.

Fair partnerships

We pay our artisan partners above market rate and aim for lasting relationships, not single transactions.

Fringed finish

Every tapestry arrives with fringed ends — the traditional finishing mark of hand-worked silk. Ready to hang, nothing more needed.

Watch the embroidery in progress.

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